The Rise of Lifestyle Branding in Travel

The Rise of Lifestyle Branding in Travel

March 2016

Why are brands like Apple, Disney and Nike are among the world’s most valuable? Because they’re able to embody a lifestyle, offering consumers access to an emotional connection that goes well beyond their product offering. As more travel companies look to redefine their offerings around the lifestyle brand concept, often with limited resources to do so, what strategies will they use to grow and thrive?

The Future of Messaging Technology in the Travel Industry:  Pt. 1

The Future of Messaging Technology in the Travel Industry: Pt. 1

February 2016

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies. A companion Skift report will focus on bookings and messaging tech.

Future of Tours and Activities Tech and Marketing

Future of Tours and Activities Tech and Marketing

January 2016

Industry consolidation and innovation is ramping up as the tours and activities sector finally comes online. But a range of technical and logistical challenges still hold the sector back. How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?

Effective Mobile App Strategies of Consumer Travel Brands

Effective Mobile App Strategies of Consumer Travel Brands

December 2015

An in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses.

Evolution of Online Reputation Management in 2016

Evolution of Online Reputation Management in 2016

October 2015

The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often — generating higher returns — by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.

The Vacation Rental Technology Ecosystem

The Vacation Rental Technology Ecosystem

July 2015

With technology innovation and a thriving online distribution landscape, vacation rental owners are taking their businesses to new heights. Homeowners and property managers are more astute in digital marketing, by developing their own websites and managing calendars on billion-dollar distribution sites. Technology is revolutionizing the vacation rental at a multitude of touchpoints.

The State of Hotel In-Room Technology

The State of Hotel In-Room Technology

March 2015

Driven by consumer demand for connectivity and convenience, hotels that prioritize technology are banking on in-room features that provide a return on innovation.

Inbox Strategies: The State of E-Mail Marketing in the Travel Industry

Inbox Strategies: The State of E-Mail Marketing in the Travel Industry

January 2015

A look at the present — and future — of e-mail marketing for travel brands. From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

Building the Winter Resort of the Future

Building the Winter Resort of the Future

December 2014

The winter travel market has been behind the curve compared to the broader travel market, but with recent investments in back-end technology and the embrace of a dynamic pricing marketplace, it is poised to leapfrog and nurture innovations that will enhance the quality of the experience.

Content Marketing Strategies for Hospitality Brands

Content Marketing Strategies for Hospitality Brands

December 2014

Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. To communicate that experience to guests, hotels are developing sophisticated online content marketing that positions the hotel as a character in a traveler’s journey.

The Next Phase of Online Reputation Management for Travel Brands

The Next Phase of Online Reputation Management for Travel Brands

May 2014


With travelers increasingly influenced by online reviews, hotels & destinations are expanding their attention to more sophisticated strategies surrounding management, response, and analysis of consumer feedback. Meanwhile, tech firms are providing fresh approaches to online reputation management that foreground data, curation, and the mobile review experience.

The Rise of the New Connected Cruise

The Rise of the New Connected Cruise

April 2014

By satisfying guest expectations, maintaining sustainable ROIs, and predicting future trends and consumer demands, the new cruise lines are using technology and IT to meet guest expectations for 24/7 connectivity. Read interviews with CIOs of Norwegian Cruise Line, Royal Caribbean Cruises, and Carnival Corporation.