With the pace of consumer technology moving at breakneck speed, the hotel is a place where high-tech meets a high-contact industry. No doubt, technology is at the forefront of allowing guests the freedom to do what they choose during a hotel stay, according to hotel executives.
This report examines the work that goes into meeting that ever-changing guest demand for complete control within the guestroom. There are many ways to approach in-room technology, but the best hotels use technology to make the hotel stay more enjoyable through ease of use and often imperceptible innovations.
One thing is certain: Gone are the days of wasting money on shiny objects. “There was a time where hotels were putting DVD players and fax machines in guestrooms and figuring out how to give all this technology to the guest, said Wayne Goldberg, president and CEO of La Quinta Inns & Suites, during a recent interview with Skift. “What’s really changed is that today it isn’t about giving the guest the technology. Today it’s about giving the guest the capability of leveraging all of the technology that they’re traveling with.”
When hotels consider the smartphone as a portal to a multitude of capabilities within hotel operations and a conduit for guest feedback, the experience feel effortless to the customer.
Yet that effortless experience leaves hotels working hard to keep up. Recent studies indicate that in-room technology is an area of high investment. And not a moment too soon– guestroom technology is just starting to catch up with the capabilities of the devices that nearly all guests carry with them when they enter a hotel.
About SONIFI Solutions
SONIFI™ Solutions, Inc. is the hospitality industry leader in comprehensive, innovative, flexible and dependable digital engagement and technology solutions. We leverage our 30+ years of experience and our nationwide 24/7/365 Service & Maintenance organization, to provide unparalleled, hassle-free service to our more than 6,000 customers. We enable you to focus on hospitality ensuring that your technology concerns are addressed ahead of time.
Designed from the ground up for the hospitality industry, our rich feature set and open platform enables hotels to deliver marketing, promotions and guest convenience services to their rooms and guests’ mobile devices. SONIFI is platform-agnostic, meaning that we can deliver solutions to you in your preferred combination of in-room, centralized and off-premise infrastructure. We’ve extended service coverage to include third party platforms through our Strategic Partner Program, and we continue to focus on reducing solution costs and energy efficiency.
In addition, SONIFI’s partnership with DIRECTV ensures that we will continue to bring you the latest in Free-To-Guest technology. Give us a call today to discuss your needs and targets. SONIFI’s professionals will help deliver the solutions that meet your needs, and open up new possibilities in the evolving world of digital engagement that will not only further enhance your hotel, but the overall guest experience.