Skift has partnered with North America Travel Show to offer you FREE access to this 25+ page report.

Why are brands like Apple, Disney and Nike are among the world’s most valuable? Because they’re able to embody a lifestyle, offering consumers access to an emotional connection that goes well beyond their product offering. As more travel companies look to redefine their offerings around the lifestyle brand concept, often with limited resources to do so, what strategies will they use to grow and thrive?

Some of the many topics this report covers are:

    • Why Lifestyle Branding Matters to Travelers
    • Components of a Successful Lifestyle Brand
    • Other Travel Brands Doing Lifestyle Marketing Right

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