Free Report: What Travel Brands Can Learn From Behavioral Economics

by The Skift Team - Jun 2015

Report Overview

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In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions.

The report examines:

  • What behavioral economics is and why travel brands should care.
  • How consumers perceive choice.
  • What cognitive tactics travel brands should be using.

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