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In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers.

The report examines:

  • Why it’s more important than ever to harness guest data to establish and maintain meaningful relationships with customers.
  • Guest expectations throughout the customer lifecycle (pre-, during, and post-stay)
  • How to plan for and integrate a guest database strategy.

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