Even in troubling times, travel emerges as the remedy to break down social and cultural barriers between humans around the world. Immersive travelers—those actively seeking to explore and understand their surroundings and the people who live there—are painting a picture of a more open world that shuns isolationism and builds bridges instead of walls.
This report examines:
- Consumer perceptions, fears, and realities of traveling abroad during troubling times.
- How millennials, the sharing economy, and the digital workforce are impacting the way travelers interact with destinations and travel brands.
- How travel acts as a driver of peace in conflict areas around the world.