Free Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman

by The Skift Team - Sep 2015

Report Overview

[hubform id=’8bfb6bbc-26d7-40c5-bfb6-71969c5e9538′]

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, we consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market share among new and existing segments of their consumer base.

The report examines:

  • Winning direct-channel customers
  • The impact of competitor/partner relationships
  • Where flight search begins, and their results.

Sponsored by: