In January 2022 we rebranded the Skift Recovery Index into the Skift Travel Health Index, to better represent our desire to track the travel industry’s performance beyond the impact of Covid-19. This archived report might still make reference to the Skift Recovery Index.
This report highlights the latest insights from the Skift Recovery Index, as we have added data for July 5 to July 11. The total available dataset now spans from December 29th, 2019 to July 11th, 2020 (weeks 1 to 28).
The Skift Recovery Index is a real-time measure of where the travel industry at large — and the core verticals within it — stands in recovering from the COVID-19 pandemic. It provides the travel industry with a powerful tool for strategic planning, of utmost importance in this uncertain business climate.
We are working with Amadeus, Arrivalist, Collinson, Criteo, Duetto, Hotelbeds, Key Data Dashboard, OAG, RateGain, Shiji Group, SimilarWeb, SiteMinder, Skyscanner, Sojern, Transparent, and TrustYou as data partners for the Skift Recovery Index.
We remain open to adding additional partners, especially in the drive (car rental) and tours and activities space. Please get in touch at [email protected] if you’d like to contribute.
Overall Rise in Performance, Asia Stalls
The global weighted index now stands at 42, representing 42% of the travel industry performance at this time last year.
Travel recovery in Asia Pacific came to a halt last week, as India has reinstated lockdowns in parts of the country, parts of Australia are registering their highest daily increases in cases, and Singapore announced its GDP contracted by 41.2% in Q2, compared to the first quarter.
When we look at the country level, all countries in Europe maintained their positive course, although the United Kingdom couldn’t match the strong performance it has shown in previous weeks.
After dips, North America and Latin America are registering surprisingly positive performance in the past week, despite major increases in coronavirus cases in countries like the U.S. and Brazil.
Flight Edging Up – Finally
The flight vertical, which has seen very little movement since April, is finally starting to show an upward trend. At the same time, car rental has flattened out for a few weeks now.
Flight performance is definitely not a runaway success just yet. Searches are still low, indicating that browsing for potential flights or vacations is not common place, but actual flight bookings are showing a significant uptick.
Seat capacity is also increasing, with capacity in Asia Pacific particularly high. This is mainly driven by China, where seat capacity in the week of July 5 was at 75% compared to the same time last year. With bookings only at 24% in the country, there are likely many empty seats.
In Europe we are seeing the highest increase in seat capacity, as searches and bookings in the region are ahead of anywhere else in the world.
Travel Intent Rising
Earlier this week we launched the latest, monthly updated, travel tracker which gauges travel behavior and sentiment amongst U.S. travelers. The report contains some interesting findings which seem to resonate with the index. Consumer confidence and individuals’ perceived economic conditions are trending up, with a growing group of respondents believing that their financial situation would improve over the next 12 months.
This is mirrored by travel behavior seen in the U.S., with 33% of respondents of the travel tracker taking at least one trip during the month of June. Americans traveling for vacation saw the highest increases in the May and June survey.
The ethicality of some of these trips will be questionable, but they highlight an inherent drive from U.S. travelers to get back to traveling.
RateGain, one of our data partners, shared some interesting social media data from its hotel clients, showing that questions asked via social media have increased significantly since travel came to a halt in April, further supporting the notion that interest in traveling is picking up. The nature of the questions, however, has changed, with less questions in June about reopenings, and instead more about policies around masks and restrictions.
Questions about cancellations also showed an uptick in June. While our index data shows that cancellations globally are generally down compared to the heights of March/April, and also compared to last year, the social media data highlights that local lockdowns and ever-changing regulations still result in much uncertainty amongst travellers that needs to be addressed by hoteliers.
We would like to thank the following partners who are collaborating with Skift Research by providing their data which shapes the Skift Recovery Index.
Amadeus is a global travel technology leader that delivers the most trusted, critical systems across the travel industry to airlines, airports, hotels, travel agents, and car rental and railway providers. Amadeus is providing insight on travel search trends and behavior for the Skift Recovery Index.
Arrivalist uses mobile location datasets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends, and has been tracking driving behavior of U.S. residents, which we have included in the Index.
Collinson is a global travel services business, creating traveler experiences, loyalty strategy and programs, travel insurance, and travel and medical assistance. Priority Pass is operated by Collinson and provides frequent travelers access to over 1,300 lounges, with Collinson providing aggregated customer lounge visit data for the index.
Criteo is a global technology company powering the world’s marketers with trusted and impactful advertising. The company provides indexed data from various OTA, airline, and car rental partners. Criteo provides data for airline and car rental web traffic and sales.
Duetto delivers a suite of cloud applications to simplify hospitality revenue decisions and allow hoteliers to work smarter, increasing organizational efficiency, revenue, and profitability. More than 4,000 hotel and casino resort properties in more than 60 countries have partnered to use Duetto’s applications. Duetto provides hotel bookings and cancellations data.
Hotelbeds provides over 180,000 hotels across the globe with access to high-value, complementary distribution channels that do not compete with the hotelier’s direct distribution strategy. The company provides data on hotel bookings and source market performance.
Key Data Dashboard is a provider of real-time, direct-source vacation rental data for the short-term rental sector, aggregating data sourced directly from more than 30+ reservation systems of 700+ professional property managers around the world. Key Data provides bookings, RevPAR and cancellations data for the Skift Recovery Index.
OAG collects and analyzes data about every journey, every booking, every take-off and landing, departure, and delay, totalling over 110,000 flights, 100,000 schedule changes daily and over 4 million flight status updates. OAG provides flight capacity data for the Skift Recovery Index.
RateGain helps travel and hospitality companies with cognitive revenue management, smart e-distribution, and brand engagement. RateGain supports over 250,000 hotel properties globally by providing 240 billion rate and availability updates, and powering over 30 million bookings. For the Index, RateGain provides hotel bookings and cancellation data.
Shiji Group provides software solutions and services for the hospitality, food service, retail, and entertainment industries, serving over 74,000 hotels, 200,000 restaurants and 600,000 retail outlets across the world. Shiji Group provides China hotel bookings and room night data for the Skift Recovery Index.
SimilarWeb gathers digital data from multiple sources, including first-party direct measurement, public data sources, anonymous behavioral data, and external partners. For the Index, SimilarWeb provides unique visitor data to the top 10 travel websites per country.
SiteMinder works with over 35,000 hotels as their guest acquisition platform to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. SiteMinder provides hotel booking data for the Skift Recovery Index, pulled from its World Hotel Index.
Skyscanner has 100 million peak monthly active users, over 100 million app downloads, and more than 1,200 partners across flights, hotels, car rental, and more. Skyscanner’s Travel Insight product helps companies guide their COVID-19 recovery plans, and the company contributes flight search data from Travel Insight for the Skift Recovery Index.
Sojern provides digital marketing solutions for the travel industry, helping to drive direct demand for more than 10,000 hotels, attractions, tourism boards, and travel marketers. Sojern contributes flight and hotel search data for the Skift Recovery Index.
Transparent provides business intelligence serving the vacation rental industry, including insights around supply growth, demand patterns, rate changes, and property manager activities. Transparent contributes occupancy and bookings data for the Skift Recovery Index. The company draws on data from the 34 million vacation rental listings they track worldwide, in every geography.
TrustYou provides a guest feedback platform that makes listening to customers easy, powerful, and actionable. In response to the current crisis, TrustYou has put together a Travel Health Index, using hotel reviews managed through its platform as a proxy for hotel occupancy. TrustYou’s Travel Health Index is integrated in the Skift Recovery Index.
We would welcome more partners who want to join this effort, especially in the drive (car rental) and tours and activities space. Please get in touch to talk about a possible collaboration.