Latest Research

Consumer Habits

U.S. Travel Tracker: September 2021 Highlights

The Delta variant didn’t do too much damage to the U.S. travel industry. In September, 47% of Americans traveled, only 1.7 percentage points lower than the record-setting July. And luckily, the virus is in retreat and the upcoming winter holiday season looks very promising for travel companies.

October 2021

Multi-Day Tour Operators 2021: Reshaping Supply Chains and Distribution

Anyone seeking to understand leisure travel overlooks tour operators at their own risk. It is one of the last great offline sectors in the travel industry but that cannot last. Changing consumer behavior and new tech is driving disruption in these businesses, the effects of which have only been compounded by the significant impact of COVID-19.

October 2021

Technology

The State of Hotel Payments 2021

Most hoteliers would rather not think about their payment tech, as long as it works. But payment habits are changing, and so is payment tech. Hoteliers - and hotel tech vendors and investors - will want to be on top of these changes, especially now that revenues are suppressed.

September 2021

Consumer Habits

U.S. Travel Tracker: July 2021 Highlights

July did turn out to be a record-breaking month for U.S. travel. However, the Delta Variant has already made some consumers halt their travel plan for the remainder of 2021. How the new surge evolves will deeply impact the fragile recovery path in the next few months.

August 2021

Online Travel

Online Travel Agency Landscape 2021: Southeast Asia

The Southeast Asian Online travel market is hyper-competitive. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing price points, and a seamless user interface with adequate localized features to offer a bespoke product basket and carve out a niche for themselves.

August 2021

Hospitality

The U.S. Hotel Ownership Landscape in 2021

With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success. Ironically for many hoteliers that survived the pandemic, it might be the recovery that does them in.

July 2021

Sustainability in Travel 2021: Environmental Impact of Hotel and Airline Loyalty Programs

Travel loyalty programs really are frequency programs. As frequency is directly linked to emissions in travel, how can travel companies find environmentally friendly ways to reward its most valuable customers?

July 2021

Destinations

Sustainability in Travel 2021: Quantifying Tourism Emissions for Destinations

Tourism is often assumed to be a ‘low Impact and non-consumptive development option,’ primarily because to date greenhouse gas emissions from tourism at a destination level are largely unaccounted for. Destinations have started taking sustainability seriously with growing media pressure and traveler awareness, but have a long way to go to make significant reductions in emissions long-term.

June 2021

Marketing and Media

Digital Advertising in Travel 2021

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

June 2021

Consumer Habits

U.S. Travel Tracker: May 2021 Highlights

In May, 42.% of Americans traveled, 2 percentage points higher than February 2020, before the pandemic hit. The U.S. summer vacation was off to a very promising start.

June 2021

Hospitality

U.S. Digital Nomad Market Analysis 2021

Digital nomadism is breaking out into the mainstream after years of being available only to a few career paths. This trend is poised to generate hundreds of millions of dollars for the travel industry, in some cases transforming rent into hospitality stays and other travel spend.

June 2021

Hospitality

Impact of COVID-19 on the Short-Term Rental Market

Short-term or vacation rentals are being touted as the winners of the pandemic, and in many ways the sector is taking big steps to becoming mainstream. But losers are emerging, too, and the impact of the pandemic will reverberate for years to come.

May 2021