Skift Research Take
A dive into the mindset of today's traveler reveals their perception of travel in today's digital world. Exploring the key motivations behind travel draws a picture of expectations and experiences travelers are looking for.
Skift’s 2016 Experiential Traveler Survey collected 1,375 responses from U.S. travelers, who took at least two trips per year, and had a combined annual household income of at least $50,000. Throughout the survey we queried respondents about their travel preferences, their motivations for travel, and their expectations while traveling. We asked about mobile and digital habits, and whether or not they were willing to share their data to receive a more personalized experience. Lightspeed Inc. served as our consumer panel provider for this project.
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