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Data Sheet: U.S. Experiential Traveler Survey, Topline Results 2016
Skift Research Take
Skift’s 2016 Experiential Traveler Survey collected 1,375 responses from U.S. travelers, who took at least two trips per year, and had a combined annual household income of at least $50,000. Throughout the survey we queried respondents about their travel preferences, their motivations for travel, and their expectations while traveling. We asked about mobile and digital habits, and whether or not they were willing to share their data to receive a more personalized experience. Lightspeed Inc. served as our consumer panel provider for this project.