Skift Research Take
A data dive into the state of Destination Marketing reveals the differences between local and national DMOs and what steps they are taking to adapt to a digital content driven world.
This downloadable Skift Data Sheet (Excel file) features results from Skift's 2017 Digital Destinations Survey which collected 300 responses from destination marketing organizations worldwide. In this data sheet we present the most insightful data, comparing the differences between U.S. to non U.S. DMOs, as well as local DMOs to national ones.
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