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Skift Research Blog

New Data Sheet: Independent Hotels Marginally Less Disgruntled With OTA Partners on Data Sharing

One of the biggest friction points between hotels and their distribution partners is access to customer data. 58% of independents said they were happy with the amount of data they get from their OTA partners. The chains were less happy. Over half said they were dissatisfied with their data sharing arrangement.

2 days ago

Skift Research: Introducing Our 2018 Travel Industry Research Canvas

We continue to evolve and improve our product with the busy travel industry executive in mind. We’re digging deeper than ever before with more analyst perspective, and more data to support our forward-looking insights and conclusions. 2018 will be the year of the subscriber.

6 days ago

Take Skift’s 2018 Digital Transformation Survey

We recognize that travel brands have unique challenges when it comes to digital marketing and customer engagement. Help us understand the challenges you are facing in the rapidly changing digital world.

3 weeks ago

Take Skift’s 2018 State of Travel Startups Survey

Do you work for a startup or are you super knowledgable about the travel startup ecosystem? Then help us understand the challenges and opportunities you’re facing today.

1 month ago

Skift Research Mid-Year Report Recap

With the Skift Research team busy working on upcoming research, data and insights we recap our hottest reports so far this year. Make sure to check out our most popular and must-have reports of the first half of 2017!

5 months ago

The State of Skift Research: Our Summer Subscriber Update

Skift Research is hot, hot, hot moving into the summer months and into the second half of 2017. We are growing our team to keep up with demand for more insights, data, and custom work - all thanks to our committed base of subscribers and clients.

5 months ago

Take Skift’s Survey, Travel Habits of The Travel Industry

Those of us working in the travel industry have unique preferences when it comes to travel products and platforms. Let us know how you travel.

7 months ago

Take Skift’s 2017 Hotel Direct Booking Survey

Hotel distribution is at a crossroads. Help the travel industry understand the true future of direct bookings.

8 months ago

Take Skift’s 2017 Digital Destinations Survey

Are you a destination marketer? Help us understand this new era of digital marketing and advertising for place brands.

9 months ago

Measuring Preference for ‘Local Engagement’ in an Era of Immersive Travel Marketing

Emphasizing connection with local culture and community is a great way to blanket pitch a travel brand, but "living like a local" may not be for everyone. Attitudinal data can help travel marketers understand tolerance levels for local engagement, and what your target customer actually wants out of their travel experience.

9 months ago