Skift Research Blog

Take Skift’s 2017 Digital Destinations Survey

Are you a destination marketer? Help us understand this new era of digital marketing and advertising for place brands.

3 weeks ago

Measuring Preference for ‘Local Engagement’ in an Era of Immersive Travel Marketing

Emphasizing connection with local culture and community is a great way to blanket pitch a travel brand, but "living like a local" may not be for everyone. Attitudinal data can help travel marketers understand tolerance levels for local engagement, and what your target customer actually wants out of their travel experience.

4 weeks ago

Introducing: Skift Research and Our 2017 Travel Research Canvas

2017 will be a big year for Skift Research. We are on a mission to transform our knowledge services from a nice-to-have, to a must-have resource for smart decision-makers and savvy executives in travel.

3 months ago

Analyst View: Direct Booking Campaigns Still Not Hurting Expedia

Large hotel chains have been successful in increasing direct bookings, but the actual economic impact on Expedia remains minimal. We continue to believe that Direct Booking campaigns do not need to escalate into a war.

3 months ago

Skift Research: 2017 Digital Transformation Survey Topline Results

Travel brands are certainly not immune to the tectonic shifts now ripping apart traditional digital marketing strategies. Our 2017 Digital Transformation Survey reveals that many in the industry are in fact unprepared to cope with the deluge of new digital content formats now pervading the traveler mindset.

5 months ago

Skift Research: The 2016 Experiential Traveler Survey

Travel is an emotional journey full of ups-and-downs. Our 2016 Experiential Traveler Survey exposed some compelling realities about traveler preferences and tolerances for technology usage, brand engagement, and product offering. How will you connect with your audience along that journey?

5 months ago