Skift Research Take
Google's steady push into the online travel space has deep implications for both established players and aspiring startups.
Google wants to control everything we do on the web; travel is no exception. This tech giant already owns up to 90% of digital advertising spend in travel, but it likely won't stop there.
In our first Skift Analyst Streamcast, we discuss Google's steady and seemingly relentless push into online travel. From search to bookings to reviews to the launch of Flights and Hotel Ads, the search giant has made its intentions quite clear. Established players are rightfully concerned about what Google means for the future of travel. Our panel presents slides and data on market share and other stats while discussing impacts on the overall landscape.
What You'll Learn From This Report
- Google’s vast and complex reach in the travel industry
- Online travel consolidation
- Digital Transformation Survey results
- Google’s travel windfall
- Google Flights
- Hotel Ads
- Why Google is not becoming an OTA
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