Skift Travel Health Index
Skift Travel Health Index: May 2022 Highlights
June 2022

Our latest survey found that 72% of U.S. consumers said the rising travel prices are impacting their travel plans.
While 23% of respondents said they were canceling or deferring their summer travel plans completely, most people still plan to travel but are considering trading down, choosing for cheaper alternatives for their transportation and accommodation (click image to enlarge).
The metasearch wars are drawing to a close and Google is winning. The future of independent travel metasearch in the U.S. and Europe is at risk, in our view.
While the travel industry was on its knees, travel loyalty programs continued to grow. But the pandemic has changed the travel industry, and loyalty programs need to follow suit.
With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.
Track the performance of the travel industry around the world.