Search results: the year the world stood stil

The U.S. Hotel Ownership Landscape in 2021

The U.S. Hotel Ownership Landscape in 2021

July 2021

With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success. Ironically for many hoteliers that survived the pandemic, it might be the recovery that does them in.

A Deep Dive Into Trip.com Group 2020

A Deep Dive Into Trip.com Group 2020

October 2020

China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

The Hotel Industry and COVID-19: Lessons From 9/11 and SARS

The Hotel Industry and COVID-19: Lessons From 9/11 and SARS

April 2020

With no way of knowing how long this crisis will last or what recovery will look like, we look back at two past crises to see how the industry reacted then, and what lessons can be learned. Many, as it turns out.

Skift Global Travel Economy Outlook 2020

Skift Global Travel Economy Outlook 2020

December 2019

We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecast travel growth to continue next year.

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

October 2019

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

Online Travel Agency Briefing: Highlights of Booking Holdings’ and Expedia Group’s 2018 Earnings

Online Travel Agency Briefing: Highlights of Booking Holdings’ and Expedia Group’s 2018 Earnings

March 2019

There's a reason we love earnings season: lot's of interesting new company data points.

Venture Investment Trends and Startup Opportunities in Travel

Venture Investment Trends and Startup Opportunities in Travel

February 2019

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

Decoding the Modern Vacation Rental Technology Landscape

Decoding the Modern Vacation Rental Technology Landscape

March 2018

At the end of the day, it’s all about hospitality, but the vacation rental industry faces unique challenges in delivering on that promise. Technology will be key to providing an elevated guest experience across this fragmented market.

WeChat Marketing Strategies for Global Travel Brands 2018

WeChat Marketing Strategies for Global Travel Brands 2018

January 2018

WeChat, China’s most popular app, has infiltrated the daily lives of its nearly one billion monthly active users. The popularity and penetration of the app in the country makes it an attractive platform for global travel brands looking to unlock the China market. Without a thoughtful WeChat strategy, however, this is easier said than done.

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2017

A Deep Dive Into TripAdvisor’s Competitive Position In Travel 2017

June 2017

TripAdvisor's bold platform-driven approach to online travel tells us a lot about where the market is headed.

2017 Outlook on Hotel Direct Booking

2017 Outlook on Hotel Direct Booking

May 2017

This report analyzes the state of hotel distribution with a focus on direct booking. Rather than taking the view that it’s a booking war, we believe the landscape is far more nuanced where hotels need to take a holistic approach with their distribution channels. Readers will gain insight from our interviews with over 20 executives across the hotel and online travel ecosystem along with the results from our survey of 370 hotels around the world, which was powered by Skift and Trivago.

European Venture Investment Trends in the Travel Industry 2017

European Venture Investment Trends in the Travel Industry 2017

March 2017

Europe has traditionally been a very active player in travel. Yet lack of funding, market fragmentation and other factors have held it back from producing global corporations. Nevertheless, Europe is finally warming up to the American-style, risk big and risk early venture investment culture that has given birth to so many tech megabrands out of Silicon Valley.